Added Value

Adding value to commodity products moves the producer downstream towards the final consumer and captures the processors margin. Initially at least, this means developing niche markets. For a consistent, quality product that fulfils consumers needs, the rewards can be high; however, the producer must be prepared to learn new techniques and listen carefully to customers, producing what they want.

Pros: additional margins; normally a development of an existing and familiar enterprise; there are consumer trends towards local and known provenance.

Cons: new techniques to learn; consumer demand not easy to forecast; legislative and regulatory barriers.

This website helps your fill out our generic business plan, which you can download to your computer by clicking here.  Listed below are sections which relate to the sections in the business plan, giving you detailed information, case studies, useful documents and links to make the writing of your business plan easier.